ST
leveraging data and insights to drive trips, build baskets, and elevate food in c-stores
Doritos & Mountain Dew
Increase basket size by promoting Mountain Dew and Doritos together –
they’re 3x more likely to be co-purchased than other food and beverage items
they’re 3x more likely to be co-purchased than other food and beverage items
Doritos & Mountain Dew
Insights
- Within our proprietary store DNA data, we have information on +500K retail outlets, including what stores sell, store attributes, nearby stores shopped and points of interest and store profiles
- Our consumer DNA data provides insights on +110MM households, including who they are, what they buy, why they buy and where they shop
- By leveraging store DNA and consumer DNA, we can provide actionable insights to drive relevant assortment that delivers on shopper needs
